See how your sales lead actually decides — not how they talk about it
SalesLead runs your sales lead — a new candidate or your current one — through real B2B dilemmas and shows, on the facts, where they're strong and where they're costing you revenue. Plus a written summary for leadership.
First case free · Sample report open · No auto-renewalsA current lead or a new hire — one tool
Where they leak revenue — and how to grow them
A diagnostic across 7 decision zones: see this lead's strengths and blind spots. You get a summary for leadership and a development plan.
An interview won't show how they decide under fire
A CV and an interview are words. Run the candidate through real dilemmas and get a go / no-go signal — before you hand them the team and the plan.
We assess sales leaders — head of sales, sales team lead, regional lead — not individual reps. One person or several; for a team we build a cohort summary.
Methodology, not opinion
19 cases from real B2B practice and a model of 7 clusters of a sales lead's management competencies.
Honest about what we measure
Management readiness and choices in dilemmas. It's not sales analytics and not a CRM replacement — the link to real rep activity is on the roadmap.
A transparent sample
The full sample report is open before you pay — you see exactly what you'll get for your team.
Recognise these situations?
Each one is the result of a sales lead's management decisions that don't show up in the CRM or the revenue dashboard. Until it's too late.
You hired a sales lead — and a quarter later realised you picked the wrong person.
Discounts drift past policy, and you find out after the fact.
A strong rep quits — and for the lead it's a complete surprise.
You spend hours a week double-checking your lead's decisions by hand.
What you get at the end
A library of 19 B2B cases
Real sales-lead dilemmas: forecast, discounts, a big deal, hiring, escalation, retaining stars. For the diagnostic we pick 6 cases for your situation. ~5 hours of work.
Individual readiness profile
Where this specific lead decides with confidence and where the blind spots are — across 7 competency clusters.
Leadership summary, 5–6 pages
Executive summary, 2–3 risk zones and a clear recommendation: keep them past probation or where to develop them.
Personal development plan (PDP)
From the diagnostic — a personal growth path for the lead: priority zones, which cases to run and what to strengthen.
See the full report — before you pay
A full cohort summary for 12 sales leaders on synthetic data: case completion, 7 readiness clusters, risk zones and a sprint plan. Open without sign-up.
- Completion for each case
- 7 readiness clusters, scored
- Risk zones and a 30-day sprint plan
- Cohort export to CSV
“I'll just run the training myself” — why it's not the same
Even with an AI assistant, on your own you'll get text and opinions — but not a comparable assessment or a report leadership will accept.
One model, not an opinion
19 cases scored against a single rubric of 7 clusters — results comparable across people and over time.
Behaviour, not a conversation
You see real decisions across dozens of dilemmas, not what someone says about themselves in a meeting.
Proof for leadership
A written summary with risk zones and a plan — not “seems better now”.
Cheaper than your time
5 hours of the lead's time instead of weeks of your personal training; it scales to the team without you.
How it works
We onboard the lead or candidate and pick 6 cases for your situation.
They work through the cases at their own pace — about 5 hours total, without time off work.
You get a written profile by cluster and we hop on a 30-minute debrief.
What it really costs
External sales-lead training
per person- 3 working days off the job
- Results invisible to leadership
- No measurable effect
SalesLead diagnostic
per lead · first case free- 5 hours of the lead's time, no time off
- Written report with risk zones
- Leadership summary + development plan
How a lead's decisions turn into money
Inflated forecast, out-of-policy discount, no coaching
Reps lose momentum; margin and deals leak away
A missed plan or lost profit
For illustration: a team of 10 reps, average deal ~$5,000. One deal saved by catching a lead's misstep in time ≈ $5,000+ — while assessing the lead costs from $500.
Figures are illustrative — they show the payback logic, not a promised result. A direct link to team revenue is on the roadmap.
Who needs this
Owner / CEO
You want to know whether your sales leads are pulling revenue — and to vet new ones on probation, not on gut feel.
Head of sales
You manage several sales leads and want to see who's ready to grow and who needs a targeted development plan.
HR / L&D
You need an objective assessment of management competencies for a learning plan — with a measurable result, not training for show.
Quick answers
- How is this better than just talking to the lead myself?
- A conversation shows an opinion; the diagnostic shows behaviour across dozens of real dilemmas, measured against one model and comparable across the team. That's almost impossible to get by eye.
- How much time will it really take?
- About 5 hours per participant — 40–60 minutes per case, at their own pace. No time off selling.
- What if I don't like the result?
- Seeing the blind spots before they become a missed quarter is the result. And the first case is free, so you can start risk-free.
- What about data and confidentiality?
- We use the data only for your report and never share it with third parties. On request — an NDA and data deletion after the pilot.
- Can I start with a single lead?
- Yes — the format works for a single lead (for example, on probation). For a team we build a cohort summary with typical risk zones.
- What happens after the assessment?
- You get a written profile and a recommendation. If you wish, you keep developing the lead across the full library of 19 cases. No auto-renewals.